XIV Horticultural Fair
Once again, we were entrusted with the task of organizing and servicing the 14th Horticultural Fair, which took place on January 15 and 16, 2016 at the Ossa **** Congress & SPA Hotel. Representatives of 40 best Polish and foreign garden centers and shops presented their products and services.
In the horticulture industry, fairs are a key tool in sales promotion. At the stands, representatives of companies, hostesses and presenters offer new products, encouraging people to buy for the next gardening season. Face-to-face sales are always better than advertising in the printed press or leaflets, because during the interview we can consult and get answers to our questions.
The effectiveness of advertising during the fair is easy to measure because at the end of the fair you can always summarize the number of orders received. This is one of the many advantages of this form of event and advertising over the more modern variants.
The CUMULUS Advertising Agency was responsible for: organization of exhibition stands, advertising the event in the form of posters, comprehensive event service, including thanks to the provision of service in the form of hostesses, event security, and technical security. The final and closing point of the event was a gala dinner for all fair participants.