Branding of the new brand
MED ESTETYKA – Centrum Medycyny Estetycznej
The aim of MED – Aesthetics Medicine Center was to create a place on the map of Lublin that would fill the gap in the aesthetic medicine market while maintaining the status of a premium brand.
The Cumulus Advertising Agency dealt with the comprehensive preparation of branding for the brand. The logotype, which is the leading element of visual identification, is based on key elements for the client; precision, safety, care and beauty.
Each of the aforementioned elements has its graphic representation in the form of simple but clear elements such as a square surrounding the whole design symbolizing precision or a circle inscribed in the mentioned element symbolizing safety.
All the elements put together present a bright but modern design, which, with a golden frame, gives it the character of a premium brand.