A promotional campaign

Promotion in Lotto lottery outlets

The Cumulus agency organized a promotion for our client – Lotto, in over twenty lottery outlets located in Lublin. The occasion was the premiere of the latest Lotto scratch card called “The Big Four”.

This is the first scratch card in history to be issued under the same name and graphic design in 4 countries at the same time – in Poland, the Czech Republic, Slovakia and Hungary.

As reported by our well-informed hostesses, the game was very successful and brought the lucky winners a lot of really big wins. The gadgets distributed by our hostesses, such as card decks or special key rings, very helpful in discovering the scratch card prizes, were also very popular. We wish high winnings to all fans of this form of games!